![]() ![]() This story is set against the backdrop of the evolving internet industry and the dynamics of information and entertainment organisation. Brennan’s focus is on the entrepreneurial mind of Bytedance’s founder, Zhang Yiming, and the decisions he made growing his business. ![]() Īttention Factory is a no nonsense and clear-minded discussion of how Bytedance and TikTok became global forces. He is the co-founder and Managing Director of China Channel, a Shanghai-based consultancy that assists organisations improve their digital marketing strategy and tactics in China. Matthew Brennan speaks and writes about Chinese mobile technology and innovation. #10: Attention Factory: the story of TikTok and China’s Bytedance by Matthew Brennan, China Chanel, 2020 ![]()
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